Hey, I’m Louisa.
I help startups and enterprises build intentional user experiences.
My Approach
Collaborative
I believe in the power of teamwork. Working in collaboration with cross-functional product teams provides shared ownership and alignment over the research, design and development process and the best product for customers.
Human-centered storytelling
Data is only as good as the story it tells, I curate and utilize visualizations with research findings in a variety of mediums to make research findings accessible and engaging.
-
![]()
Over 50+ studies run
For Fortune 500 and Series F startup, from usability testing, concept testing, to tree testing, card sorts, diary studies, JTBD and more
-
![]()
Currently based in NYC
Previously from Auckland, New Zealand and lived in the SF Bay Area for 10 years
-
![]()
8+ Years of UX Experience
Across developer platforms, Cloud, AI, Biotech, LIMS/ELN, Social Networking, Education and more
Case Studies
Understanding scientific studies to design a new IA structure for Benchling platform
Discovery research, strategic research, product roadmaps, ethnographic interviews, user journeys, concept testing
Benchmarking IBM Cloud Pak for Integration
Common usability format benchmarking, quantitative research, cross-functional collaboration, prioritization workshop
Understanding Quality Assurance and regulatory needs for concept design in biotech
User interviews, usability testing, concept testing, prototype testing
To be added…
Applying JTBD framework to IBM Cloud Pak
Jobs-to-done interviews, qualitative research, discovery research, research strategy, cross-product collaboration
To be added…
Evaluating navigation and labelling for API Connect with tree testing
Tree testing, research strategy, quantitative research, moderated usability test and interviews
To be added…
Prioritizing features for API Connect new release with Kano
Quantitative research, kano survey, statistical analysis
To be added…
